💪🏻 This was the project that I (Akash Bulbule) and my fellow PMs (Milan & Anamika) were responsible during our Journey in Powerplay, Aimed to increase our renewal rates on Quarterly basis.

About this project?

1. Gives holistic view on both Problem phase & Solution phase

2. Has both Desktop & Mobile designs (SaaS)

3. I Made it simple & easy for Non Construction Background

Project Content:

• Context on Construction industry

• Powerplay (Current company) X Construction

• Major problem / Metric / Pod structure

• Defining scope for project

• Discuss few problems & Solutions

• Approach

• Other screens

General Context:

Project type:

• Residential Projects: Projects which involve in building Homes, Apartments, other types of dwellings where people can live.

• Commercial projects: Projects which involve in building Office, Complexes, Industries etc

• Infra projects: Projects which involve in building Roads, Railway project, Bridges, Airports etc.

Company type:

• Developers: Own complete scope in construction from acquiring land, secure financing, obtain necessary permits to overall development of the projects often hiring builders (10% of market)

• Builder : Manage actual construction process, hire subcontractors, and ensure the project is completed according to plans, focusing on the physical creation of the structure. (40% of market)

• General contractor & Subcontractor: Responsible for executing specific construction tasks or projects under contract with Builders or Developers (50% of market)

About Powerplay

• Powerplay is a B2B SaaS Product brings Tech solutions in Construction industry in India

• Project Execution tool helping construction owners to Make more profits.
  How?

  1. Helping in completing Projects on time

  2. Better use of Resources (Material & Labour)

• Powerplay helps Manage different sectors in construction Task + Attendance + Material + Expense

• Enhance Communication between site and office teams, and improve overall Efficiency for construction projects, from planning and scheduling to tracking and reporting

How construction owners make profit?

1. Increase in Sales by increasing working Projects
   How?

   • Increase in team size

   • Accelerate project completion through improved monitoring.

     
     

2. Decrease in Cost (Resource Mgt)
   How?

   • Avoid losses in labour, Machine & Materials

   • Better execution in labour, Machine & Material resources
     A) Visibility on Next day work
     B) Visibility on Available material inventory Stock
     C) Labour v/s Work analysis - Connected payments
     D) Choosing right vendor for material ordering
     E) Better Communication of Work progress

Problem Statement🕵🏻‍♂️ 

• Back in 2022, the our existing product was Optimised for Residential projects

• When Business team started scaling the same product to both Commercial and Infrastructure projects, it struggled to meet user demands due to complex workflows.

• Due to which our 1st Quarterly renewal rates reduced from 30% to 22%, hindering our Major Goal of achieving $1M in Annual Recurring Revenue (ARR).
  Eg- Out of 100 Owners buying 1st subscription in Jan 2022, Only 22 Owners renewed May 2022
  
  

  

Company Goal:

Scale existing product for Commercial & Infra project catering 80% of the Total construction industry boosting quarterly retention rates & New sales

🫛 Pod Structure

• I was 1/5 designers

• Each designer led a specific module within their Pod, working closely with 2 PMs.

• Modules included: Material Management, Task Management, Attendance Management, Expense Management, and Team Management.

• I was responsible for leading the Material Management module.

Why I was Best fit? 🤩

• Past 6 months, I’ve led the Retention POD, which has given me a deep understanding of the Material flows that Powerplay was previously lacking.

• In 2022 Pod Structure, I worked on Most critical funnels—Acquisition, Engagement, and Retention

• Have been recognised for my Managerial skills with Effective collaboration (PM/ Success/ Dev/ Business)

So let’s Focus on Material Mgt for this project ⚡️

My Goal:

Scale existing Material Management system for Commercial & Infra project catering 80% of the total construction industry.

Project Scoping

• As Sales team started scaling, 532 Paid customers highlighted 1,548 Problems related to their flows (Excel link)

• Among which 628 related to Material module alone & I owned Material module from Design

• Material in Construction is maze in its own, but also contributes to 65% of over all project cost

  

let’s focus on a few key issues within the Ordering flow for case study ⚡️

Before getting into problem:

Let’s Understanding Our Users

1. User Personas (Skip if bored- I Got you covered)

Let’s take only have 3 type of Users?

Owner (Subbu)	Office Team (Sam)	Site Team (Raju)
Paying Persona manages Business Business Decisions maker Drive Growth & Profitability Strategic & Vision of company Financial management Communication with Office team	Planning Daily Project Scheduling Tasks Accounts & Payments Cost Analysis (Labour/ Material) Project Budgeting Communication with Owner & Site	On-site operations Communication with Office

Now Let's understand,

Complete Material flow (Ordering & Consumption)

Ordering flow & Personas Involvement

Scenario & few problems